Cancer with Virgo rising. Colombian based in Mexico City. Ideas, art, and creativity enthusiast with experience in international markets including Peru and the United Arab Emirates since 2012. Currently working at TikTok as a Creative Strategist.
Started my career as a copywriter which helped me to integrate my skills as a creative director focused on art direction as well, however, my eye-crafted and strategic point of view led me to develop my career managing teams and projects for some local, regional, and global brands.
My good performance in entertainment brands motivated me to work on ‘Berraca', my debut film inspired by the life story of my mother, dedicated to the brave women who take responsibility for themselves and their children.
Experience
TikTok Mexico
The Juju Mexico & Peru
Media.Monks Mexico
Grey Mexico
Quse Dubai
Cannes Lions Colombia
Sancho BBDO
Awards
Cannes Lions
x1 Gold
x3 Shortlist
El Ojo de Iberoamérica
x1 Silver
x1 Bronze
El Sol de Iberoamérica
x1 Silver
Mexican Creative Circle
x4 Silver
x3 Bronze
Effie Peru
x2 Gold
x2 Bronze
IAB Mixx Mexico
x1 Bronze
Young Lions Mexico
x2 Gold
x1 Bronze
ArabAd Middle East Cover Contest
x1 Gold
Young Lions Colombia
x1 Bronze
Jury
Transformative Business Impact, LIA Awards
Glass Integrated, and Effectiveness, Creative Mexican Circle
Brands I have worked for
Netflix | Paramount+ | AB InBev | Jägermeister | Pernod Ricard | Seagram’s | AT&T | Movistar | Applebee’s | General Mills | Pringles | P&G | Directv | Bayer | Puma | Volvo | HSBC | Kiko Milano | Wella Arabia | L'Oréal | Falabella.com | Gloria | Diageo
Press release
Little Black Book
Campaign
ArabAd
Adobo Magazine
LatinSpots
AdLatina
AdWeek
Lürzer’s Archive