FREEZER IS FOR FOOD | CLIENT: ABINBEV | AGENCY: THE JUJU | FREEZER IS FOR FOOD | CLIENT: ABINBEV | AGENCY: THE JUJU | FREEZER IS FOR FOOD | CLIENT: ABINBEV | AGENCY: THE JUJU |
FREEZER IS FOR FOOD | CLIENT: ABINBEV | AGENCY: THE JUJU | FREEZER IS FOR FOOD | CLIENT: ABINBEV | AGENCY: THE JUJU | FREEZER IS FOR FOOD | CLIENT: ABINBEV | AGENCY: THE JUJU |
| BACKGROUND TaDa Delivery makes a clear promise: ice-cold beers delivered quickly to your doorstep. But what happens when you're at home with your friends and the beers arrive warm?
| IDEA The idea focuses on illustrating the pain of when your beers don't arrive chilled; you have to find a way to cool them down as quickly as possible, such as putting them in the freezer. A campaign that portrays the reality many of us have experienced when trying to cool down warm beers from other delivery services.
B E T T E R T O O R D E R B E E R
T H A T A R R I V E S C O L D
| CREDITS Agency: The Juju | President & Partner: Andrés Briceño | CCO: Humberto Polar | Creative Director: Carlos Castillo / Alexis Callan / Diana Flores | Head of Art: Giovanni Rozo | Copywriter: Christian Blancas | Art Director: Gary Saavedra | Chief Accounts Officer: Úrsula Canchaya | Director of Business Development: Valeria Malone | PMO: Giuliana Talledo | Production Company: Ka&O Films | Client: ABInBev | Brand | TaDa Delivery | DTC Director: Carmen María Bell Taylor | Growth & e-commerce Manager: Javier Lastarria | TaDa Brand Analyst Ana Lucía Gómez | Core Brand Director: Diego Devoto | Core Brand Manager: Daniel Villarán