| BACKGROUND In 2022, Brad Pitt stole the show in the media by wearing a skirt. He was cheered by thousands of people around the world. A trend that Baron, the first men's skirt brand in Mexico, saw as an opportunity to generate brand awareness. We invited Mexican activist Pepe Aguilar to show how he wears one of our garments in his daily life. But there was no applause.
| IDEA Pants is a short film which invites society to reflect on stereotypes, challenging men to take off machismo and put on a new freedom. Journalists, influencers, celebrities and people from all over the country, supported and shared the challenge, awakening the interest of media outlets nationwide.